For my final paper, I will be examining the newspaper industry. The newspaper industry is currently at a turning point. New technology, especially the internet, has changed the way people receive their news. At the same time, the universal advertising-supported revenue model is becoming unprofitable. The industry as a whole has had difficulties keeping up [...]
Filed under: Blog | Tagged: adverstising, Bucknellian, final paper, intertia, news, newspaper, newspaper industry, organizational inertia, Organizational Structures, revenue model, unprofitable | 4 Comments »