Isn’t it always fascinating how powerful the media can make or break anything? From people, business, and products. Reading the article on Kiva it was interesting to see how the media is such a powerful influential organization.
Overnight, our loan volume went from approximately $3K per day to approximately $30K per day…The Frontline piece was fundamental in making this happen.
As strange as it is to say I started thinking of Oprah when I read that line. Oprah always does a show on her “favorite” things and overnight products, that the common household never had, suddenly went flying off the shelves and into homes all across the nation. All because one woman, during one hour of television said something she liked, and the rest of the world just had to have it. I guess no one can live without his or her Claus Porto Soaps from Lafco New York, as mentioned in her 2007 favorite things episode (wikipedia, Oprah’s favorite things). But why does one women have the ability to say something and it happens? Is it all because she is on TV, or is she really a powerful individual who is influential to so many?
If more companies, such as Kiva would use the media to their advantage people might take notice of the great things going on in the world, instead of the “favorite” soap of the moment. It would be a great change of news instead of the oh so typical, what celebrity is a train wreck this week, that is splashed all over the headlines and main pages of sites like yahoo and aol.
The media is such a powerful resource that is not always, in my opinion, used most effectively. There was an interesting article about how mass media influences society, located on hubpages, another blog site. The article talks about how watching a commercial, teenagers are more inclined to buy a product with their extra spending income. Television and ads influence who we vote for as president, where we go on vacation, and etc.
Again, it would be great to see what would happen if you made a flashy commercial about community service projects, volunteer work in the local community, or more organizations such as Kiva. Would teenagers, or adults for that matter, think twice about donating their time or money, instead of buying that third pair of UGG boots?