Influence of Strategic Design on Behavior: Casinos

After reading Geoff’s post about the design of Yankee Stadium, I was inspired to write about another type of environment that I find truly fascinating. The strategic design of casinos and the impact is has on the individuals within it is a perfect subject for anyone with an interest in the presence of psychology with respect to management. I have taken several management and psychology courses, and discussions about casinos have come up in almost all of them. Geoff’s post about Yankee stadium discussed how the organization and the environment of the arena seems to have a legitimate influence over how individuals act once they are inside it. This environmental influence is extremely present in casinos, and it is undoubtedly a reflection of how management has figured out how to strategically design them to enhance this impact.

Continue reading

Advertisements