The story of McDonald’s in Beijing is a little different than in Japan or Hong Kong. For starters, the first restaurant did not come for another twenty years after the McDonald’s in Japan opened. Also, the conversation turns into one concerning social space. Even truer than in Japan, Beijing consumers do not admire fast food for its taste or for the speed in which it is consumed. Yunxiang Yan (2008) studied on the one hand, how spatial context shapes consumers’ behaviors and social relations, and how, on the other hand, consumers appropriate fast-food restaurants into their own space. Continue reading
When Ray Kroc established McDonald’s in 1955 he founded the restaurant on the basis of providing customers quality, service, cleanliness, and value. The McDonald’s website still boasts these values as part of its core as well as giving back to the communities in which they do business, celebrating achievements while striving to achieve new heights, approaching all aspects of the business with honesty and integrity, and giving back to the system that provides them their success. Along with the core values, McDonald’s includes its guiding principles on the website– a commitment to exceeding customer’s expectations, belief in success from the ‘three-legged stool’ (corporate, franchisee partners, and supplier partners), a passion and responsibility for enhancing and protecting the McDonald’s brand, a belief in collaborative management approach, and a commitment to franchising and seizing every opportunity to innovate and lead the industry. These values and principles make up the organizational culture of McDonald’s. Continue reading
After struggling to decide on my final paper topic, I have finally arrived at a decision. I would like to continue my studies from class on organizational culture especially those cultures impacted by tragedy or change. After reading The Smartest Guys in the Room I have become increasingly interested in the effects that culture has on the organization, and how organizational culture can be manipulated and changed for the better or worse.
In my Food, Eating, and Culture class we recently read an article entitled
Of Hamburger and Social Space: Consuming McDonald’s in Beijing. The article is about the first McDonalds opening in Beijing and how the company was forced to adjust to the culture of the Chinese people and how the Chinese people adapted some American culture. It got me thinking about other companies going global and how they must change their business models from their country of origin in order to be successful abroad.
What would you do in the following solution?
Knowing full well that there is scientific proof that there cigarettes are lethal AND nicotine is addictive, would you work for Philip Morris (one of the largest cigarette manufacturers in the U.S.)? Just to make things interesting let’s say that you beginning salary is six figured with a high potential for bonuses.
This question poses an ethical dilemma. On one hand, how can you possibly work to increase the sales of a product that when used “kills” the consumer? Yet, on the other hand, our government and we as a people have decided that cigarette smoking is a legal practice and therefore there is no reason to feel morally unjust in working to advance the widespread use and sales of cigarettes.