In the past two parts of my series, I have examined the organizational structure of a newspaper (the Bucknellian) and the problems facing the industry. In short, the newspaper industry is losing readers to the internet, while its print advertising revenues are decreasing quickly. In order to survive, the newspaper industry is going to have to change. Continue reading
“If you would have told them 60 years ago that in 30 years they would be flat on their backs, broke, and pleading for government subsidies, they would have thought you totally demented. Such a future was simply not considered possible.” Theodore Levitt on Railroads, 1960.
Even though Levitt is referring to the railroad industry, he might as well be describing the current state of the newspaper industry. This is the second part of my series on the newspaper industry. Go here for Part One. Continue reading
For my final paper, I will be examining the newspaper industry. The newspaper industry is currently at a turning point. New technology, especially the internet, has changed the way people receive their news. At the same time, the universal advertising-supported revenue model is becoming unprofitable. The industry as a whole has had difficulties keeping up with the times and many newspapers are going under or are moving to online versions online. First, I will look at the organizational structure of a typical newspaper. I will also examine the current revenue model and offer alternative models. Finally, I will discuss how the newspaper industry has succumbed to institutional inertia.
Part One: Editorial Staffs as Rational Organizations
Filed under: Blog | Tagged: adverstising, Bucknellian, final paper, intertia, news, newspaper, newspaper industry, organizational inertia, Organizational Structures, revenue model, unprofitable | 4 Comments »